Exposing our bodies to toxins is almost as routine as showering in the morning. Pre-Prop 65, we consumed foods, drank liquids, and used skincare products known to cause cancer along with birth defects and other reproductive harm. In the shuffle of mass produced goods, Jamie and Lucas decided enough was enough. They made a bold move in advocacy of true health and wellness, thus creating their business, Magpie Alchemy. Ready to take their brand to the next level, they reached out to us for web design, new photography, a logo refresh, and business consultation. We immersed ourselves in their mission and products and got to work.
Operating as a two person team, they slowly began to outgrow their original functions as the demand for product quantity and sales increased. By creating a brand identity, we opened the doors to their future growth potential.
With a high level of care and love for the story behind the brand, our team dove into the thick of it to produce an authentic look and feel that is, Magpie Alchemy. Colors that are warm, rich toned, that feel holistic, centered, and healing with clean, bright photos to compliment. We paired modern with vintage in choosing fonts that are legible with an old-time feel. We opted for a symmetrical layout to compliment text and images to guide the user through the entirety of the website.
We believe a strong brand lays the foundation for a clearly told story. Magpie Alchemy is more than the product, it is a belief that we can heal our bodies, our communities, and we can make health a priority in our lives. We are grateful to have lent our hands in refreshing their website, strengthening their brand assets, and providing consultation to sharpen their business practices.
Holistic, Handcrafted, Essential, Made with equal parts Science and Love — presenting, Magpie Alchemy.