Oxana Yudaeva

By | CommonGood, The UpperCloud Team

Warm welcome to our newest UC team member, badass mama, master problem solver, Oxana Yudaeva. In her short time with us, she’s taken lead in project management and piloted the second ever #100WomenProud campaign in her home town in Russia! We’re incredibly lucky to have this ambitious and thorough individual on our team.


“My biggest accomplishment is coming this October, as I was scheduled for my citizenship interview. Being an immigrant is tough, raising kids far away from my family is tough, but nevertheless, my goal to get American citizenship for me and my kids helped me to stay strong. I don’t think I’ve ever had such a long term goal that would take me 6 years to accomplish, but I know its worth it.”


Oxana was born and raised in Russia but traveled and lived in many parts of the world, such as Europe and Middle East. She holds a Master’s degree in the International Hospitality Business and has a wide experience in creating marketing strategies and conceptual design for new hotels and restaurants, as well as organizing events and community-centered projects. 

She immigrated to the U.S. five years ago. While mastering the art of being a mother,  she studied social media marketing and psychology, as well as organized community playgroups for seniors and small kids called “Forever Young”. After five years of community organization, Oxana took an opportunity to become an intern at UpperCloud and now our newest account manager. Currently, she is working with EEC, the company based in Sacramento, on creating the communication strategy. Oxana is known for her natural inquisition in order to optimize and polish all the processes we have in UpperCloud.

She states, “My biggest accomplishment is coming this October, as I was scheduled for my citizenship interview. Being an immigrant is tough, raising kids far away from my family is tough, but nevertheless, my goal to get American citizenship for me and my kids helped me to stay strong. I don’t think I’ve ever had such a long term goal that would take me 6 years to accomplish, but I know its worth it.”

Oxana is looking forward to polishing her skills in marketing and strategy, community and client communications. Most of all, she looks forward to all collaborations and ideas to be created here with her UpperCloud team.


Instagram handle: @oxanaostrovsky

UnchARTed takes on the Sac Republic!

By | Arden Fair, UC Clients

On behalf of our amazing client, Arden Fair, we have the privilege to support the UnchARTed public art program. Its mission to unite the Sacramento community is done by way of art activations to inspire future creatives and to change the traditional narrative of a ‘shopping center’ towards something much more meaningful.

On October 2nd, UnchARTed will team up with local muralist and 1810 gallery co-owner, Franceska Gamez, to create a mural throughout the game and wrap up approximately at half-time. The Arden Fair and UpperCloud team will be present to answer all questions regarding UnchARTed and to encourage fans to snap a photo with the mural!

Follow the link to purchase tickets for the game and UnchARTed art experience: https://www1.ticketmaster.com/sacramento-republic-fc-vs-orange-county-sacramento-california-10-12-2019/event/1C00563CCB936A5A

Sarah Marie Hawkins

By | CommonGood, The UpperCloud Team

Warm welcome to our newest UC incubatee, longtime friend, powerhouse creative and community organizer, Sarah Marie Hawkins. In her short time with us, she’s photographed several events, exercised creative direction in event design, and coordinated multiple photoshoots, including a session for the Sigma Pi Alpha Sorority, led by Leslye Salinas, for a total of 98 subjects! We’re incredibly grateful to have such a dedicated individual on our team.

In addition to her work with us, Sarah has a plethora of experience under her belt in community organizing and event curation. As an artist herself, Sarah has created some of Sacramento’s most iconic works including, “Faceless No More”, featured in Art Street (2017). Catch her next show entitled, “Catharsis”, opening at Hacker Lab this Saturday, August 10th, from 5pm – 9pm.


“I’m obsessed with Yayoi Kusama. She’s my favorite artist and she once said, ‘every time I have had a problem I have confronted it with the ax of art’, and I really feel I’ve lived that way (or at least I have tried to). Art is not a part of my life, it is my life. It’s my catharsis and my therapy.”


Sarah Marie Hawkins is a photographer and ink illustration artist based in Sacramento, California. Hawkins’ work primarily focuses on what it is to be female in present and past generations in contrast with how society attempts to define that. In February of 2017 Hawkins’ debuted an interactive art installation at Sacramento’s ArtStreet entitled “Faceless No More” which centered around the lives of 20 survivors of sexual assault/rape both before, during and after their assaults. The project was anonymous and viewed by over 30,000 people during it’s installation period. Since then, Hawkins has dedicated her time to furthering the Faceless No More movement with art, outreach and activism. Hawkins is currently creating a body of work for a Sacramento specific Faceless No More with hopes of a public exhibition towards the end of 2020.

INSTAGRAM HANDLE: art and personal handle: @artbysarahmarie

Behavioral Health Evaluation Strategies (BHES)

By | UC Clients

Led by Rikke Addis, Behavioral Health Evaluation Strategies (BHES) specializes in helping behavioral health organizations become data and quality driven at all levels of the organization. Our client, BHES, tasked us with the opportunity to refresh the logo to give it a professional, but humanistic look and feel. After we studied BHES mission and values to be able to understand deeply what’s in the core of its services, our team introduced five (5) logo mockups and our client chose one that best met all criteria. One of which was to keep the current brand colors and to ensure a smooth transition in website placement. We believe that the logo we made will manifest BHES’s values and distinguish them in the industry.


Check out their freshly updated logo down below and learn more about our client, BHES, and their services at https://bhestrategies.com/.

 

WAL’s newest PERMANENT tenants, Magpie Alchemy!

By | Magpie Alchemy, UC Clients

In these past months, our client and friends, Magpie Alchemy, grew by leaps and bounds in both business and spirit. Most recently and notably, they gained the opportunity to lease their first ever store front inside the WAL Public Marketplace! Supporting the passion and lives behind the business is something we take great pride in. We believe growth in all ways must be accounted for to create the best results.

Congratulations to Magpie Alchemy! Shop their beautiful, handcrafted products every Monday through Saturday from 11am – 7pm and Sundays from 11am – 6pm in the WAL Public Marketplace.


About Magpie Alchemy:

Magpie Alchemy is a Labor of Love. They have a passion for science, art and creating. What better way to express this, than soap making. Their goal is to take charge of their health and the chemicals they expose themselves and their family by creating small batch, handcrafted soaps.

Their logo represents US. The triangle in Sacred Geometry represents, Earth, Sky and Human but also, Mother, Father and Child.  The blue feather represents transcendence and spiritual evolution and there is nothing better to represent that than their beloved daughter, Maggie or as they lovingly call her, Magpie. They hope you all enjoy our products and can feel all the love they put into them.

Science + Alchemy + Creating is what they LOVE.

Experiential Design

By | CommonGood

They say you can’t teach an old dog new tricks, which essentially means: those too stuck in their old ways will remain the same. Inside our agency dynamic, we can hardly relate. At UpperCloud, we’re hungry for change. Always pushing the envelope on exploration, efficiency, creativity — the list goes on. It is undeniably one of the most captivating characteristics about us. It’s an energy that manifests itself into learning everything we can possibly get our hands on. We hope this article can give you insight into one of the many skills we’ve collectively acquired over the years: Experiential Design!


High pressure, high stakes, double high rewards on jobs well done. Here are a few advice pieces from lessons learned:

  • Ask for help and you shall receive.
    • Funny how we place barriers and think of ourselves, our work, as burdens on others when this is never really the case at all. Managing partner, Glenda Macatangay, states, “One’s pain and pressure is another’s purpose and joy”. Have 300 giveaway bags to stuff with goodies for your event? Call your friends, family, post on social media, and know that someone is out there looking to help out for your cause. You may even light a fire inside another for experience creation with your volunteer tasks. It never hurts to ask.
  • Plan for the unexpected and then some.
    • Experiential design is not for the weak at heart. It’s for the quick problem solvers, deep breathers, type A with type B functionality, and Angelite crystal wearers. Our advice: create a master planning document and add every single bit of information you can think of, buy an extra set of every material required, simplify your set-up as best as possible, be diligent, and pack snacks. Even the best laid plans can take unexpected turns. Likewise minimal planning sometimes leads to the most beautiful results. In short, do the best job you can in the planning stages and let the Universe take the wheel after that. You’ll be just fine.
  • Pack snacks and water.
    • “Yeah right, like I’d neglect grabbing a bite from the awesome food vendors at the event my team and I organized?” Yessir. Events have a way of teleporting you from your 8am start straight through to your event wrap at 8pm in the blink of an eye. With the adrenaline pumping through you, chances are you won’t remember the essentials. Be sure to pack your team some healthy protein packed foods and lots of water. Time flies when you’re having fun, am I right?
  • Details on details (on details).
    • It’s easy to silo your thoughts towards the bigger picture when it comes to experiential design, yet to be able to master the feel of your event, it’s all in the details. That special element of surprise and uniqueness shows your audience you care that they have a memorable experience. With trends increasingly showing a lean towards personalized experiences that connect to the individual in meaningful ways, having an eye for detail will result in a memorable event that has the power to elevate your brand and business long after its finished.
  • Enjoy the moment.
    • One of the best things about experiential design is the time you’ve created for you and your team to bond with the community. These are the invaluable moments you have to gain insights on your event to determine the trajectory of your next. We can guarantee you, they have no idea about the mini fires you had to extinguish along the way. Give yourself and your team a pat on the back for making it through the ringer and reap the benefits you’ve sown.

Interested in learning more from our past events? See all our previous works and events over at our Work page.

UnchARTed presents: Living Room Vibes

By | Arden Fair, UC Clients

Picture this: You walk upstairs and pass the Crocs store at approximately 5:30pm. Your eyes are immediately drawn to a familiar setting, but you’re taken aback to see this inside a public space; a rug, a lamp, a small coffee table, a few house plants… inside Arden Fair? Fast forward 30 minutes and suddenly all makes sense when a musician enters the living room stage and begins to perform.

As part of Arden Fair’s UnchARTed public arts program, Living Room Vibes is a monthly music series every first Friday from August to December, hosted by local musician and community organizer, BASI VIBE. The series aims to elevate and showcase Sacramento’s talented musicians, giving them a platform inside Arden Fair. 

Through Living Room Vibes, Arden Fair is creating a space for the Sacramento community to come together and enjoy the great music the city has to offer. 

Whether you’re a fan, looking for new music, or just passing by, Arden Fair invites you to join them for an intimate concert experience.

Series line-up*: 

  • August 2 – Timothy Brown 
  • September 6 – Harlequin Rose 
  • October 4 – A Tribe Quartet 
  • November 1 – Ode to Saturday 
  • December 6 – The Philharmonik

Location: Upper floor next to Crocs

Doors open: 5:30 pm 

Performance: 6:00 pm – 7:30 pm 

Learn more about UnchARTed at ArdenUnchARTed.com. 

*Artists are confirmed, but may be subject to change.


Unconventional is the name of the game. We aim to juxtapose your idea of space and art within Arden Fair. We dream big with the intention of creating something unique for our community.

Have an idea you’d like to bring to life within the center? Click on the link here and learn how you can participate/support.

WAL’s newest tenants, Magpie Alchemy!

By | Magpie Alchemy, UC Clients

With months and months of learning, growing, and planning, our beloved client and most favorite handcraft skin care makers are ready to shine bright as they become the newest pop-up tenants at the WAL Public Marketplace! We were blessed with the opportunity to support them in their journey of refreshing both their web, product design, and in their brand launch event.


About Magpie Alchemy:

Magpie Alchemy is a Labor of Love. They have a passion for science, art and creating. What better way to express this, than soap making. Their goal is to take charge of their health and the chemicals they expose themselves and their family by creating small batch, handcrafted soaps.

Their logo represents US. The triangle in Sacred Geometry represents, Earth, Sky and Human but also, Mother, Father and Child.  The blue feather represents transcendence and spiritual evolution and there is nothing better to represent that than their beloved daughter, Maggie or as they lovingly call her, Magpie. They hope you all enjoy our products and can feel all the love they put into them.

Science + Alchemy + Creating is what they LOVE.


Show your love and support every Friday to Saturday from 11am – 7pm and on Sundays from 11:00 am – 6:00 pm at 1104 R Street in beautiful Sacramento, CA.

UnchARTed presents: Constellation (recap)

By | Arden Fair, UC Clients

In partnership with UpperCloud, Arden Fair’s public arts program, UnchARTed, unites art and the Sacramento community together. The program is dedicated to creating artful, experiential, and immersive activations on and around the Center’s premise that will unite, inspire, and create hope.


UnchARTed brought together the Sacramento Youth Symphony and Oakland-based, LED sculpture artist Christopher Schardt of LED Labs to create a mesmerizing and immersive art experience at Arden Fair for the community and beyond. On May 31st, 2019 at 6:30 pm, Sacramento Youth Symphony performed live by Schardt’s world-renowned piece, Constellation, a 6-pointed LED canopy installed between the first and second floor near JCPenney. Visitors had the chance to slow down, sit back, and enjoy the moment underneath the lights in sync with symphonic melodies. This unique partnership between Sacramento and Oakland artists aims to strengthen a sense of connectedness to the community of all ages. Experience Constellation from May 31st to June 14th — now extended to June 20th!

A big thanks to our collaborators as well! Through their work, the Sacramento community explored both their creativity and strengthened their yoga flow all under the stars:

  • Photography Meetup by Good Inc. on Tuesday, June 11th
    • Good Inc., launched in 2014, joins together the photography, modeling, and overall creative community in Sacramento and beyond to create and build together via monthly meet-ups. Learn more about them at www.goodsince2014.com and follow Good Inc. on Instagram at @GoodInc.
  • Yoga flow by Afro Yoga on Friday, June 14th
    • Afro Yoga, launched in 2016, is a wellness movement for Women of Color, rooted in community and collaboration. The organization focuses on creating spaces that make wellness accessible and activating mindfulness as a collective experience. Learn more about them at www.afroyoga.org and follow Afro Yoga on Instagram at @AfroYogaByAngie.

Cómo se dice, “Free Time”? (no. 1)

By | CommonGood

That magical, mystical two words that typically equates to, well, nap time. We are a creative agency, small business, parents, and dog parents — we know this life too well. So what do us UpperCloudians enjoy in our “Free Time”? Let this series serve as a guide to everything we love to do, past/present/future, in Sacramento, the Bay Area, and beyond.


Gather, produced by Unseen Heroes, is one of those events that will give you all those warm, fuzzy hometown feels. Food trucks, craft beer, live music, a grass area frequented by running, laughing kids, and a gorgeous sunset view down Oak Park Boulevard. Every second Thursday in Sacramento summer nights are made better with groups like this around.

Follow the happenings from May to October on Instagram @GatherNights.