Team

Oxana Yudaeva

By | CommonGood, The UpperCloud Team

Warm welcome to our newest UC team member, badass mama, master problem solver, Oxana Yudaeva. In her short time with us, she’s taken lead in project management and piloted the second ever #100WomenProud campaign in her home town in Russia! We’re incredibly lucky to have this ambitious and thorough individual on our team.


“My biggest accomplishment is coming this October, as I was scheduled for my citizenship interview. Being an immigrant is tough, raising kids far away from my family is tough, but nevertheless, my goal to get American citizenship for me and my kids helped me to stay strong. I don’t think I’ve ever had such a long term goal that would take me 6 years to accomplish, but I know its worth it.”


Oxana was born and raised in Russia but traveled and lived in many parts of the world, such as Europe and Middle East. She holds a Master’s degree in the International Hospitality Business and has a wide experience in creating marketing strategies and conceptual design for new hotels and restaurants, as well as organizing events and community-centered projects. 

She immigrated to the U.S. five years ago. While mastering the art of being a mother,  she studied social media marketing and psychology, as well as organized community playgroups for seniors and small kids called “Forever Young”. After five years of community organization, Oxana took an opportunity to become an intern at UpperCloud and now our newest account manager. Currently, she is working with EEC, the company based in Sacramento, on creating the communication strategy. Oxana is known for her natural inquisition in order to optimize and polish all the processes we have in UpperCloud.

She states, “My biggest accomplishment is coming this October, as I was scheduled for my citizenship interview. Being an immigrant is tough, raising kids far away from my family is tough, but nevertheless, my goal to get American citizenship for me and my kids helped me to stay strong. I don’t think I’ve ever had such a long term goal that would take me 6 years to accomplish, but I know its worth it.”

Oxana is looking forward to polishing her skills in marketing and strategy, community and client communications. Most of all, she looks forward to all collaborations and ideas to be created here with her UpperCloud team.


Instagram handle: @oxanaostrovsky

UnchARTed takes on the Sac Republic!

By | Arden Fair, UC Clients

On behalf of our amazing client, Arden Fair, we have the privilege to support the UnchARTed public art program. Its mission to unite the Sacramento community is done by way of art activations to inspire future creatives and to change the traditional narrative of a ‘shopping center’ towards something much more meaningful.

On October 2nd, UnchARTed will team up with local muralist and 1810 gallery co-owner, Franceska Gamez, to create a mural throughout the game and wrap up approximately at half-time. The Arden Fair and UpperCloud team will be present to answer all questions regarding UnchARTed and to encourage fans to snap a photo with the mural!

Follow the link to purchase tickets for the game and UnchARTed art experience: https://www1.ticketmaster.com/sacramento-republic-fc-vs-orange-county-sacramento-california-10-12-2019/event/1C00563CCB936A5A

Sarah Marie Hawkins

By | CommonGood, The UpperCloud Team

Warm welcome to our newest UC incubatee, longtime friend, powerhouse creative and community organizer, Sarah Marie Hawkins. In her short time with us, she’s photographed several events, exercised creative direction in event design, and coordinated multiple photoshoots, including a session for the Sigma Pi Alpha Sorority, led by Leslye Salinas, for a total of 98 subjects! We’re incredibly grateful to have such a dedicated individual on our team.

In addition to her work with us, Sarah has a plethora of experience under her belt in community organizing and event curation. As an artist herself, Sarah has created some of Sacramento’s most iconic works including, “Faceless No More”, featured in Art Street (2017). Catch her next show entitled, “Catharsis”, opening at Hacker Lab this Saturday, August 10th, from 5pm – 9pm.


“I’m obsessed with Yayoi Kusama. She’s my favorite artist and she once said, ‘every time I have had a problem I have confronted it with the ax of art’, and I really feel I’ve lived that way (or at least I have tried to). Art is not a part of my life, it is my life. It’s my catharsis and my therapy.”


Sarah Marie Hawkins is a photographer and ink illustration artist based in Sacramento, California. Hawkins’ work primarily focuses on what it is to be female in present and past generations in contrast with how society attempts to define that. In February of 2017 Hawkins’ debuted an interactive art installation at Sacramento’s ArtStreet entitled “Faceless No More” which centered around the lives of 20 survivors of sexual assault/rape both before, during and after their assaults. The project was anonymous and viewed by over 30,000 people during it’s installation period. Since then, Hawkins has dedicated her time to furthering the Faceless No More movement with art, outreach and activism. Hawkins is currently creating a body of work for a Sacramento specific Faceless No More with hopes of a public exhibition towards the end of 2020.

INSTAGRAM HANDLE: art and personal handle: @artbysarahmarie

Behavioral Health Evaluation Strategies (BHES)

By | UC Clients

Led by Rikke Addis, Behavioral Health Evaluation Strategies (BHES) specializes in helping behavioral health organizations become data and quality driven at all levels of the organization. Our client, BHES, tasked us with the opportunity to refresh the logo to give it a professional, but humanistic look and feel. After we studied BHES mission and values to be able to understand deeply what’s in the core of its services, our team introduced five (5) logo mockups and our client chose one that best met all criteria. One of which was to keep the current brand colors and to ensure a smooth transition in website placement. We believe that the logo we made will manifest BHES’s values and distinguish them in the industry.


Check out their freshly updated logo down below and learn more about our client, BHES, and their services at https://bhestrategies.com/.

 

WAL’s newest PERMANENT tenants, Magpie Alchemy!

By | Magpie Alchemy, UC Clients

In these past months, our client and friends, Magpie Alchemy, grew by leaps and bounds in both business and spirit. Most recently and notably, they gained the opportunity to lease their first ever store front inside the WAL Public Marketplace! Supporting the passion and lives behind the business is something we take great pride in. We believe growth in all ways must be accounted for to create the best results.

Congratulations to Magpie Alchemy! Shop their beautiful, handcrafted products every Monday through Saturday from 11am – 7pm and Sundays from 11am – 6pm in the WAL Public Marketplace.


About Magpie Alchemy:

Magpie Alchemy is a Labor of Love. They have a passion for science, art and creating. What better way to express this, than soap making. Their goal is to take charge of their health and the chemicals they expose themselves and their family by creating small batch, handcrafted soaps.

Their logo represents US. The triangle in Sacred Geometry represents, Earth, Sky and Human but also, Mother, Father and Child.  The blue feather represents transcendence and spiritual evolution and there is nothing better to represent that than their beloved daughter, Maggie or as they lovingly call her, Magpie. They hope you all enjoy our products and can feel all the love they put into them.

Science + Alchemy + Creating is what they LOVE.