From the humble beginnings of harnessing the powers of open-source media, Pivos has managed to transform the multimedia industry from a niche group of enthusiasts to a mainstream platform. Pivos has influenced development that has impacted the XBMC / KODI community to deliver it to a wider audience. As the brand recognition grows; identity and messaging becomes inherently popular.
Developing a global identity and refreshing branding of its signature product, XIOS, was the primary goal. Creating individual identities and collateral to speak in a cohesive media brand is key. A strategic reboot and rollout needed to be carefully planned and executed at just the right time to make the transition seamless as possible.
Identifying the purpose and target audience was pivotal as we researched competitors and their messaging. Finding the balance between developing an identity that is recognized by the industry, but unique is the priority that requires thought and collaboration with many stakeholders.
Pivos continues to grow and the branding ecosystem continues to evolve. Active social media, forums, and community members continue to contribute and interact with the brand and product interfaces stemming from the identity that was developed. With the target audience set to media enthusiasts, they have and continue to become evangelists of the platform, sharing and recommending the product as a better alternative to cable.